![]() ![]() In March 2020, he uploaded his first TikTok video. The gesture might as well be an exclamation point.īorn in Senegal and raised in the northern Italian town of Chivasso, Lame was fired from his day job as a factory worker when the first wave of the pandemic swept across Italy in early 2020. Rarely speaking on camera, every video ends instead with a full body shrug and an exasperated look to the camera. The joke is Lame showing how it should be done, in half the time and with half the effort. The video then cuts to Lame, who proceeds to peel a banana. One clip shows someone using a cleaver to cut the skin off a banana. In his most viral videos, Lame stitches “life hack” videos that end up frustratingly overcomplicating simple daily tasks. Khaby Lame: a pantomime for the TikTok era Country: Italy (via Senegal) We’ll be following along as they continue their rise into the new year. Each, in their own way, signaled shifts in their respective creator spaces. Others signed record-breaking partnerships or deftly sidestepped a scandal. ![]() Some of these influencers saw their follower counts skyrocket seemingly overnight. Rest of World surveyed influencers across regions to spotlight six people who had a marquee year in the crowded creator economy. 2021 saw fresh personalities come to the fore and once again prove the weight of non-Western creators on major global platforms and in the industry at large. ![]()
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